Party Poker And Party Casino Launch New Global Compaign - PartyPoints Store To Be Improved.

PartyGaming announced new and improved players comp program to boost the cash back percentages for loyal members. Extensive worldwide customer research helped Party Poker and Party Casino develop a new proposition and this is delivered through the new strapline 'Feel it'. The research identified 'it' as the intense rush as the river card is turned or the wild anticipation as the roulette wheel begins to slow. In fact 'it' is something different to every player and with its range of new casino games, exciting promotions and big tournaments Party Poker and Party Casino are constantly innovating to deliver the best customer experience in online poker and casino gaming.

The campaign will roll out on TV, on the Internet, billboards and in press in territories worldwide. At the heart are thrilling TV commercials for both Party Poker and Party Casino that show players caught up in a whirlwind of excitement and fun. The whirlwind captures the journey of the game for poker and the excitement of online casino as players enjoy the games in a virtual world. The campaign also sees the introduction of a redesigned Party's logo.

The television advertisements were filmed on the biggest stage at the famous Shepperton Studios in the UK where so many blockbusters including the Bond movies are shot. All the action was overseen by Hollywood film director Paul WS Anderson - his experience in directing Event Horizon, Resident Evil and Alien versus Predator was key to delivering the action packed footage. A look at the tv ads can be found at PartyGaming's poker and casino websites.

The campaign was created by Leeds based agency Home, in conjunction with PartyGaming's in-house team.

A PartyGaming spokesman said: “The new campaign has gone global and you will already see the brand changes when you log on to PartyPoker and PartyCasino. Party Poker has just launched the Million Dollar Hand promotion for June, while Party Casino is the world's largest online casino and is continuing to expand at a rapid pace. The Gold Mega Jackpot at Party Casino currently stands at just over a record breaking $2,281,000 and is waiting to be hit!”

At the end of June, Party Poker will be improving the PartyPoints store (see image above for the new cash back levels). Customers are advised to hold on to their PartyPoints until then to make the most of the changes that will be introduced. At the end of June PartyPoints will be increasing in value; a lot. Up to 50%. Once the store is launched you will find bonuses that will give you the equivalent of up to 30% rake-back, and in some cases up to 40%.