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Casino News: Woman Gambling, New Slots, Online Gaming, Women |
October 23, 2005.
Woman Online Gaming: The Research Data Show Increased Number Of Women Playing Online.
According to JupiterResearch, 70 percent of all US women will be online in 2006. There are more women online today than men. Additionally, 67 percent of women online make online purchases; this number is expected to grow to 74 percent by 2010, when 85 million women will purchase products and services online.
Last year, Yahoo! and Starcom MediaVest Group reported women over 40 are devoting more time per week playing online games, spending more money over the holidays, and simply surfing. These women spend more time online than running errands, eating or preparing meals, relaxing, or spending time with friends. Their Internet time outweighs watching TV, listening to the radio, and other media activities.
Fact is, women influence 83 percent of purchase decisions. The brands and agencies that understand what women want and need will ultimately win. What is especially interesting in this regard is the following (pulled from industry knowledge): - Woman online gaming and purchasing is increasing
- Online casino player bases generally split 53% Female versus 47% Male
- 80% of female casino patron play ONLY slots
- Some details on the average female slot player - 35-55, stay at home, not primary bread winner
- women like to play free online slots games (play 9 different slots for free, no download required)
Definitely woman gambler differ from men because they are not attracted with huge 100% / 400% match bonuses or special offers but they want to play in safe and reliable gambling environment and play the hottest slots on net.
Source: Review Articles
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